Pagerank – Is Google done with it?
Say goodbye to Pagerank as Google has stated they will likely never update it again. Does not mean it won’t exist it just won’t be updated again.
The last Google Toolbar update rolled out on December 2013, and might be the last one according to John Mueller who stated it on a recent Google Plus Hangouts chat.
The main issue was someone asked a question who could not understand why so many spammy sites selling PR6 back-links had not been dealt with despite having been reported to Google multiple times.
Here is what John Mueller said:
“There are a few things where we do take action that you might not see directly. Toolbar PageRank is something that we have not updated for about a year now, and we’re probably not going to be updating it going forward… we have a lot of way to recognize these problematic links, and the sites selling those links, that essentially blocks the PageRank from passing through those sites.”
Here is the video chat of the people Participating in the hangouts conversation.
Mr. Mueller in the video mentioned that he would go through an individual’s list of spammy sites to see if he can find anything that Google’s algorithms aren’t picking up on.
Mr. Mueller talked about two very interesting points in the above video. The first being that he said PageRank will (probably) not be updated going forward, and the second major point was that Google has measures in place to stop do-follow backlinks from passing PageRank if they are on a site that Google find to be highly spammy.
With all this information out hopefully people stop buying back links based on PageRank considering it won’t make a difference if you are on a high PageRank site or not.
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